Sunday, September 11, 2016

WPP has written down its $589m investment in controversial comScore by $218m so far

WPP, the world's largest marketing group, has written down its investment in the controversial US audience measurement company comScore and its subsidiary Rentrak by $218 million (or about £145 million) over the last two years, according to research by...

via Marketing - Latest News http://ift.tt/2cuANxm

No comments:

Post a Comment